- Developing written objectives.
This ensures that we know what
you expect your publication to accomplish - develop
new markets, involve current customers with other
products and services, motivate employees, enhance
company image, etc. Often this phase will include
detailed market research. Defining
the revenue stream is also an important part of this
step. Can we fund your
publication with the support of cosponsoring advertisers?
If so, we'll define who and what to expect from each,
in advance.
- Coordinate advertising partners.
Often thought of as ad sales,
this is actually when Pinnacle Publications answers
questions and helps vendors and suppliers define their
messages. It may be accomplished while editorial content
for the first edition is being developed.
- Production.
This final step includes preparation
of the content, design, printing and distribution
of your magazine. All aspects of production are typically
accomplished by Pinnacle Publications, on your behalf.
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